Marketing Voices is a weekly podcast that focuses on how social media is impacting marketing for businesses worldwide.
In the December 7th edition of the podcast, host Jennifer Jones discusses the outlook for digital advertising in 2010. Her guest is Bill Predmore, president of POP, a Seattle-based digital marketing agency.
Predmore explains that marketers are "getting off the bench" when it comes to digital advertising, and they're getting involved. And although 2009 was a hard year for marketing and advertising, he predicts that in 2010, there will be an explosion of growth in the use of social media platforms in advertising.
Any size brand or company can get involved in the new technology, and many are looking towards mobile phones and applications.
The push towards digitalization is the result of a company's understanding what its users need. According to Predmore, when you understand what the needs of the customers are, it's easier to build a platform that will support those needs.
In 2010, Predmore predicts that devices such as the iPhone, the Palm Pris, the Droid, the PSP Go and ereaders will gain in popularity along with social media.
"People want to understand the value they're getting out of the investments they're making, he told Jones.
Predmore's opinion on which brands are doing the best job in digital advertising so far? Dove soap's newest Campaign for Beauty, which has "done a very good job of connecting the television and the web."
To find more podcasts that discuss social media platforms, please visit www.toprankblog.com.
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